The Custer Credo

We believe our first responsibility is to the tow drivers, truckers, farmers, boaters, recreational vehicle and off-road enthusiasts, distributors and manufacturers who use and sell our products. In meeting their needs, everything we do must be of high quality.

We must constantly strive to reduce our costs in order to maintain reasonable prices. Customer’s orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.
We are responsible to our employees. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and accurate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must be free to
make suggestions and complaints. There must be equal opportunity for employment, development, and advancement for those qualified. We must provide competent management and their actions must be just and ethical.

We are responsible to the community in which we live and work. We must be good citizens—support good works and charities and bear our fair share of taxes.