Enlightened Thoughts from Custer

Are You Tired of Being Screwed?

Buying online is like going to a casino—sometimes you win, but most of the time you lose. The products may look similar, but the quality is different.   When you buy from Custer Products, you’ll know you’re buying high quality products. Who was ever fired for buying quality? We also…

Thank You Notes

What happened to hand-written thank you notes? They have seemingly gone the way of the dinosaur. Of course, I still receive email thank you notes; and too often I’m part of a list of people that received the same ‘thank you’ note. Sorry, that’s just not impressive. But what happens…

One of the Biggest Small Business Challenges

One of the biggest challenges facing most small businesses is available cash: for payroll, rent, products, etc. Without cash, you’re done. In his amazing book, CEO Tools, businessman and author Kraig Kramers says this about tracking your cash on a daily basis: “most professional managers run out of cash because…

Is Growth Always Good? Enlightened Thoughts from Custer

Is Growth Always Good? Many business leaders make the argument that a company either “grows or dies”, or that “bigger is better.” They focus on growth, through rapid expansion or acquisition, and succumb to the pressure of Wall Street. But, if you’re privately held, how fast should you grow, or…